Enabling Front Line Sales Managers: From Training to Coaching to Closing

Front Line Sales Managers (FLSMs) are critical to a revenue team’s success. All the training around product positioning, messaging, and methodology are useless if sales management cannot execute and reinforce the learning.

FLSMs are the ultimate change agents, and yet are often overlooked by enablement.

As buyers increasingly take charge of their purchasing journeys, it’s critical to make sure that the interactions they have with sales are informative, valuable, and convenient. The time has come to enable the enablers.

Join us for a 20 minute chat with Allego’s Director of Sales Development David Ashe, as we discuss key success factors in David’s career, why manager enablement is often overlooked, and the most common pitfalls FLSMs fall into – and how to avoid them.

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David Ashe, Director, Sales Development, Allego
David is an innovative and proven leader who delivers rapid growth with exceptional results with over 9 years of experience as a sales development professional. In this role, he oversees a sales team responsible for growing the company’s customer base, revenue, and profitability within the United States. Prior to Allego, David was a Sales Development Senior Manager at Deltek, responsible for the strategy and management of sales operations, including the business development teams.



Craig Simons, Director of Growth at Allego

Craig Simons is Director of Growth for Allego, the market leader for virtual learning and enablement in the flow of work, and chief enabler at @EnableMinutes. He has 16 years of experience in marketing management with companies such as Blue Cross of Massachusetts, Republic Services, UniFirst and Carvana and is a graduate of Goizueta Business School at Emory University in Atlanta. At Allego, Craig oversees demand creation and operations to ensure the company continually hits its target.

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