Enabling the Front Line Sales Manager

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Discover the key to unlocking the potential of your front-line sales managers!

Watch this on-demand recording of an insightful conversation with Ray Makela, CEO of Sales Readiness Group, and Craig Simons, Director of Growth at Allego. 

Learn how to empower your sales managers to become effective leaders and coaches, addressing the critical need for their development. 

Here’s what’s on the agenda:

  • The impact of AI in sales management
  • The human element of training and coaching
  • How stories play a critical role in their development

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Ray Makela, CEO at Sales Readiness Group

Ray is an author, speaker, and business executive with 25 years of management, consulting, and sales experience. At Sales Readiness Group (SRG), Ray oversees all client engagements and the delivery of sales and sales management training programs. He has delivered programs for clients such as Microsoft, Infor, Smartsheet, Alcon, Edwards Lifesciences, ABM Industries, HD Supply, Timken, and Walmart.



Craig Simons, Director of Growth at Allego

Craig Simons is Director of Growth for Allego, the market leader for virtual learning and enablement in the flow of work, and chief enabler at @EnableMinutes. He has 16 years of experience in marketing management with companies such as Blue Cross of Massachusetts, Republic Services, UniFirst and Carvana and is a graduate of Goizueta Business School at Emory University in Atlanta. At Allego, Craig oversees demand creation and operations to ensure the company continually hits its target.

Watch On Demand