Forrester Interview: Accelerating Sales Productivity
The field of sales enablement is going through a profound shift—and becoming a critical factor in a company’s overall success. Wayne St. Amand, former Chief Marketing Officer at Allego, and guest speaker Mary Shea, Principal Analyst at Forrester, discussed how sales enablement is changing, and how organizations can leverage this vital function to evaluate and accelerate sales productivity.
Watch this video to learn:
- What’s changed about selling today and how that’s driving interest in sales enablement
- How sales readiness fits into the broader sales enablement landscape
- How to measure the ROI of sales readiness efforts
- Key takeaways for improving sales productivity