Forrester Interview: Accelerating Sales Productivity

The field of sales enablement is going through a profound shift—and becoming a critical factor in a company’s overall success. Wayne St. Amand, Chief Marketing Officer at Allego, and guest speaker Mary Shea, Principal Analyst at Forrester, discussed how sales enablement is changing, and how organizations can leverage this vital function to evaluate and accelerate sales productivity.

Watch this video to learn:

  1. What’s changed about selling today and how that’s driving interest in sales enablement
  2. How sales readiness fits into the broader sales enablement landscape
  3. How to measure the ROI of sales readiness efforts
  4. Key takeaways for improving sales productivity

Forrester Interview with Mary Shea

Allego elevates sales performance by combining training, practice, coaching and knowledge sharing into one app, streamlined for the rapid pace of sales. Ready to learn more about Allego?

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