Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Span

Buyers are savvier, buying teams are larger, and, new research shows buyer’s attention spans have dropped to just 8 seconds. 

The old approach of blasting buyers with email-heavy, generic communications no longer works. 

Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey. This puts them in the driver’s seat while empowering your sellers to maintain control of the sale..

During this live event, Jake Miller, Senior Product Marketing Manager at Allego, will explain how to empower sellers to create customized and immersive buying experiences, revealing 3 primary elements to add to your go-to-market approach:

  • Align revenue and buying teams through collaborative, modern experiences
  • Maintain presence in your absence with Digital Sales Rooms
  • Drive future engagement with real-time data on interactions and past success

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jake miller headshot


Jake Miller, Senior Product Marketing Manager at Allego

Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.

Watch On-demand