How and Why European Companies are Simplifying Their Sales Enablement Tech Stack

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Efficiency is on the minds of many sales leaders today as they look to squeeze more production out of similar or reduced resources.

One of the quickest and most effective actions you can take to reduce cost and improve productivity is to simplify your sales enablement tech stack. The landscape has changed significantly in recent years with the arrival of all-in-one enablement solutions. A comprehensive approach not only saves money but also increases rep adoption.

Watch this on-demand recording to hear from Senior Director of Product Marketing, Deniz Olcay, and VP of Sales EMEA, Richard Smith. They’ll demonstrate:

  • How streamlining sales enablement technology increases sales productivity
  • How to approach tool consolidation without sacrificing security, compliance, and user experience needs
  • Ongoing sales enablement best practices for long-term sales success.

Allego Enables Europe
Users from 40 different countries across Europe rely on Allego every day to manage their full end-to-end Sales Enablement on Allego’s platform. In this webinar, we’re excited to show you the power of consolidated sales enablement.

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Rich Smith, VP of Sales, EMEA, Allego
Rich fell into the profession after leaving University with an underwhelming Computer Science degree. He has performed all sales roles from lead generation to revenue contributor, and now leads a growing team as VP of Sales EMES at Allego. He is passionate about coaching and developing others, particularly those just starting their career.



Deniz Olcay, Senior Director of Product Marketing, Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.


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