How to Build a Data-driven Sales Strategy: A Practical Guide for Turning Data into Revenue

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Sales organizations have never had more data at their fingertips.

For most sales leaders, knowing how to use and deploy that data is one of the greatest opportunities to boost seller performance. It’s also one of the most challenging.

Join Peter Kazanjy (Co-founder at Atrium) and Deniz Olcay (Senior Director of Product Marketing at Allego) for this on-demand webinar where they share how to bridge the gap between sales rep data and sales rep performance. This webinar is your guide to building a well-oiled, data-driven sales team.

What You’ll Learn: 

  • The right KPIs to look at for coachable moments
  • How to create repeatable seller success
  • Actionable ways to increase seller adoption
  • How to reduce the burden of coaching
  • How to use conversation intelligence data to find coachable moments and replicate A-player behaviors
  • How to determine which sales collateral impacts win rates

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Peter Kazanjy, Co-founder, Atrium
Pete Kazanjy is a serial founder and seasoned early stage SaaS executive, advisor, and investor. He co-founded TalentBin, a category-defining talent search engine and recruiting CRM, which exited to Monster Worldwide in early 2014. Pete is currently the co-founder of Atrium, makers of data-driven sales management software that helps managers use data to improve team performance. In addition, he founded and runs Modern Sales Pros, the world’s largest sales operations and management peer-education community, featuring tens of thousands of members. Lastly, Pete is the author of Founding Sales, the authoritative handbook on early stage go-to-market for founders and other non-sales people. Pete is also an active angel investor, focusing primarily on B2B SaaS and marketplaces. He lives in San Francisco with his wife and son.



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Deniz Olcay, Sr. Director of Product Marketing, Allego
Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.



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