How to Captivate Today’s Buyers by Unleashing The Potential of Your Sales Content
It’s a familiar scenario: Marketing diligently creates content for sales, only to find that sellers are not utilizing it effectively. In fact, studies suggest up to 80 percent of marketing content remains unused by sales teams. The reasons behind this phenomenon have spurred numerous theories and debates:
Is the content misaligned with sellers’ needs?
Are there inherent flaws in the messaging?
Or is there a bias among sellers towards marketing as the messenger?
Watch this 20-minute session to learn how one simple tweak could increase double adoption and create a winning combination for your sales and marketing alignment.
Gain insights into who should deliver content, how to make it resonate among sellers, and what drives the most impact for your revenue team.
Eric Nitschke, VP of Commercial Enablement at Corporate Visions
Eric Nitschke brings deep experience in setting marketing and enablement strategies, creating compelling messages, and building situational skill development programs to help Corporate Visions commercial teams better articulate value across the buyer’s deciding journey. He is a frequent speaker on marketing and enablement topics across direct and channel sales and customer success teams.
Craig Simons, Director of Growth at Allego
Craig Simons is Director of Growth for Allego, the market leader for virtual learning and enablement in the flow of work, and chief enabler at @EnableMinutes. He has 16 years of experience in marketing management with companies such as Blue Cross of Massachusetts, Republic Services, UniFirst and Carvana and is a graduate of Goizueta Business School at Emory University in Atlanta. At Allego, Craig oversees demand creation and operations to ensure the company continually hits its target.
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