How to Create Content that Sellers Use and Won’t IgnoreWatch Now
Marketing creates a lot of sales content. The challenge is ensuring it meets sellers’ needs and applies to situations reps encounter.
But how can marketers understand the “real story” if they don’t spend time in the field or listen to sales calls?
How can organizations close the gap between what marketing produces and what sales uses?
There are new rules of engagement that can help you align marketing and sales, leading to more pipeline, deals, and success. In this webinar, we’ll explain what those are. Specifically, you’ll learn how to:
- Put more relevant and timely content in the hands of your sellers
- Improve lead quality and readiness through smarter targeting and messaging
- Find the right cross-functional meeting cadence to keep the engine humming
- Enable marketers to mine conversation intelligence
- Move beyond content usage analytics to messaging intelligence
Join Allego’s Jake Miller, Senior Product Marketing Manager, and Craig Simons, Director of Marketing, for this on-demand webinar where they share real, practical tips and strategies on how to build alignment between sales leaders, marketing, and your sales team.
Jake Miller, Senior Product Marketing Manager, Allego
Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.
Craig Simons, Director of Marketing, Allego
Craig Simons is the Director of Marketing for Allego, the market leader for virtual learning and enablement in the flow of work. He has 15 years of experience in Marketing Management with companies such as Blue Cross of Massachusetts, Republic Services, UniFirst and Carvana and is a graduate of Goizueta Business School at Emory University in Atlanta. At Allego, Craig oversees demand, operations, and content marketing efforts to ensure the company continually hits its targets and shares capabilities in modern workforce learning and performance with the world.