How to Crush Channel Partner Sales in 2022

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According to Forrester’s Jay McBain, channel sales — or selling through partners — represents 75% of the world’s commerce.

Do you have the right partner portal in place to keep your indirect salesforce engaged and motivated?

For many industries like technology, retail, and life sciences, the revenue contribution from channel partners grows larger each year. Which means the competition for mindshare increases as well.

Now, more than ever, you need to provide your channel sellers with quick, mobile access to the latest talk tracks, executive updates, product info, competitor intelligence, and examples of what good looks like to help them produce the best results for your business.

Watch our webinar, where we’ll outline exactly what it takes to maintain control and boost the performance of your channel selling network. You’ll learn:

  • What most companies are getting wrong right now about channel selling
  • 3 techniques to gain and keep mindshare amongst your partners
  • How to use gamification to keep sellers informed and polished
  • The #1 way (besides money) to keep your salesforce motivated to sell for you and not the competition
  • How to drive consistent brand and product messaging

Watch the recording!




Jonathan Carlson, Senior Director of Marketing, Allego
Jonathan is a marketing leader with a proven track record of generating demand in industries ranging from sales training to OTT TV streaming to marketing and advertising technology. At Allego, Jon oversees demand, operations, and content marketing efforts to ensure the company continually hits its targets and shares its story of modern workforce learning and readiness with the world.

Jake Miller, Senior Product Marketing Manager, Allego
Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.

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