How to Elevate the Seller Experience Based on Unique Personalities

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Let’s face it…

You don’t have months or years to figure out the best way to communicate, coach, or collaborate with each member of your sales team.

But each sales rep has to pull their own weight this year.

In fact, you need them to overperform!

Kick off February with a bang by joining Alex Mackenzie, Head of Enterprise Sales at Crystal Knows, and Billy Salewala, Sales Development Leader at Allego, as they explain why a personalized approach to rep development is easier than you think.

You’ll learn:

  • Why sales leaders should make the switch to a fully tailored approach
  • Best practices to scale robust, engaging, and personalized experiences
  • The positive impact of personalization on the buying experience
  • How to arm your sellers with adaptive and agile techniques to improve performance

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Alex Mackenzie, Head of Enterprise Sales, Crystal Knows

Alex graduated from Bryant University and started his career in advertising sales. He has been a part of 2 large IPOs, 2 acquisitions and over the past decade he has consulted for companies like HubSpot, Salesforce, Revonate, Klaviyo, HomeTeam & Allego.

Alex is also a Limited Partner at Mark Roberge’s Venture Firm Stage 2 Capital where they not only help with funding but install the systems & process for GTM teams.



Billy Salewala, Sales Development Leader, Allego
Billy Salewala is a Sales Development Manager at Allego with over 5 years of experience as a sales professional. In this role, he oversees a team of sales reps responsible for growing the company’s customer base, revenue, and profitability within the United States. Prior to Allego, Billy was Sales Development Manager at Deltek, responsible for the strategy and management of sales operations, including the business development teams.


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