Deliver AI-powered solutions to help revenue teams cut through the noise, automate tasks, and better understand buyers’ journeys.
READ NOWReady teams. Curate content. Engage buyers.
See a DemoWe’ve all heard the saying – “You can lead a horse to water, but you can’t make it drink.” It’s much the same when it comes to sellers and content: The conditions have to be just right for sellers to use marketing-generated content.
Sellers must have a need, the content must be easy to access, and sellers must trust that the content is valuable. But up to 70% of sales content produced by marketing goes unused. We can fix that!
Join Deniz Olcay, Senior Director of Product Marketing at Allego, as he shares a research-backed formula on how to get your sellers to use your content, create better buyer experiences, and close more deals.
Key Takeaways:
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Deniz Olcay, Sr. Director of Product Marketing at Allego
Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.
In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.
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