We’ve all heard the saying – “You can lead a horse to water, but you can’t make it drink.” It’s much the same when it comes to sellers and content: The conditions have to be just right for sellers to use marketing-generated content.
Sellers must have a need, the content must be easy to access, and sellers must trust that the content is valuable. But up to 70% of sales content produced by marketing goes unused. We can fix that!
Join Deniz Olcay, Senior Director of Product Marketing at Allego, as he shares a research-backed formula on how to get your sellers to use your content, create better buyer experiences, and close more deals.
Key Takeaways:
- Understand the reasons why sellers use or don’t use your content.
- View real-life examples of how different job functions use marketing content.
- Learn how to utilize the right marketing content, at the right time, every time.
- Learn how to use Digital Sales Rooms to get sellers and buyers more engaged with marketing content.