How to Get Your Sellers to Adopt Marketing Content

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We’ve all heard that saying – “You can lead a horse to water, but you can’t make it drink.”

It’s much the same when it comes to sellers and content – the conditions have to be just right for it to work.

Sellers must have a need, the content must be easy to access, and sellers must trust that the content is valuable.

But up to 70% of sales content produced by marketing goes unused – we’re here to fix that.

We share a research-backed formula on how to get your sellers to adopt the content produced by marketing, creating better buyer experiences and closing more deals.

Key takeaways:

  • Understand the reasons behind why sellers either use or don’t use your content.
  • View real-life examples of how different job functions use marketing content.
  • Learn how to utilize the right marketing content, at the right time, every time.

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Deniz Olcay, Sr. Director of Product Marketing at Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.


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