How To Get Your Sellers To Use Marketing-Generated Content

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Over 70% of the content created for sellers goes unused. 

But why? In a world where buyers actively seek content, why are sellers to reluctant to use it?

Uncertainty about where to find the content is a contributing factor, but the biggest reason might surprise you.

Sellers don’t have the confidence to use the new content effectively. 

And that’s where the good news comes in – we can absolutely fix that!

In this research-based webinar, you’ll learn:

  • To accept the credibility gap marketers face, and how to overcome it
  • How to increase content adoption by 111% 
  • The context sellers need to use content effectively and how to deliver it
  • How to implement a sustainable content lifecycle model, from co-creation through ongoing messaging optimization.

There’s hope for us sales-oriented marketers!

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Craig Simons, Director of Growth at Allego

Craig Simons is Director of Growth for Allego, the market leader for virtual learning and enablement in the flow of work, and chief enabler at @EnableMinutes. He has 16 years’ of experience in marketing management with companies such as Blue Cross of Massachusetts, Republic Services, UniFirst and Carvana and is a graduate of Goizueta Business School at Emory University in Atlanta. At Allego, Craig oversees demand creation and operations to ensure the company continually hits its target.




Deniz Olcay, Sr. Director of Product Marketing at Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.


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