How to Measure Sales Content ROI–and Prove Its Impact

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Content is an essential part of the sales process, and sales content solutions are critical enablement tools for timely, role-based access–but proving their value and maximizing their ROI can be difficult. In fact, only 35% of sales teams track content effectiveness (learn.g2). Equipping sellers to succeed with increasingly complex buying scenarios and high volumes of supporting content requires best practices for sales content operations to enable measurability, deliver business insights, and optimize technology usage.

In this webinar, Forrester content and sales-enablement expert Kathleen Pierce will explain how to optimize sales content and justify future investment by going beyond usage metrics to show business impact. You’ll learn:

  • What to measure–and what not to measure
  • How companies like yours are measuring the impact of sales content solutions
  • Content-management best practices that will enable the insights you want
  • Buyer and business insights to collect and apply at any level of maturity or resourcing

Watch the webinar today!


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