How to Navigate the New Sales Enablement Landscape in 2022

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It’s been an active year in the world of sales enablement!

Companies continue to flex by onboarding and training sales teams virtually. That means sales enablement teams need to be creative in engaging sellers to ensure critical knowledge is transferred and ongoing skill development keeps pace with changing buyer and seller needs.

Still, many companies are missing the boat. A recent study by Allego found that almost half of companies say inadequate seller training is a key factor in missing revenue goals. And that companies with sales enablement are 10x more likely to hit revenue goals.

But how do you arm your sellers with the needed knowledge, skills, and content when buyer preferences and expectations are changing so quickly?

Our guest speaker, Jennifer Bullock, Principal Analyst at Forrester, and Wayne St. Amand, CMO at Allego, will preview the year ahead in the world of sales enablement. They’ll break down some of the top trends shaping sales enablement and how to approach your enablement strategy for 2022.

In this session you’ll learn:

  • How to optimize business success through sales rep development
  • How to develop sales managers into insights-driven coaches
  • How to arm sellers with the most useful sales content—and the context they need to deliver it effectively

 And much more.




Jennifer Bullock, Principal Analyst, Forrester

With more than 25 years of experience as a senior-level B2B marketing and business strategist, Jennifer has been instrumental in driving the change needed to improve the efficiency and effectiveness of sales and marketing departments through cross-functional alignment. She has extensive experience in fast-paced technology and financial industries where she has built sales enablement teams and implemented strategies for global organizations such as ADP, Motorola Solutions, and TransUnion.

Throughout her career, Jennifer has driven sales effectiveness through a laser focus on educating, advising, and leading both the buyer and seller throughout the buyer’s journey. She has served as the main point of orchestration with internal sales and business disciplines to ensure that every seller has the required knowledge, skills, and understanding of processes to optimize every interaction with customers and buyers.



Wayne St. Amand, Chief Marketing Officer, Allego

Wayne is responsible for driving business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global CMO & SVP of Nielsen’s Marketing Effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.

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