New Research & Insights on Making the Sales and Marketing Relationship More Effective

It’s no secret, every company wants its sales and marketing teams to be aligned, but so few organizations are able to achieve it. Despite the best of intentions, most companies’ sales and marketing groups are united in goal but divided in practice.. what we’re dubbing ‘The Great Divide.’

Join Allego’s CMO Wayne St. Amand and everybody’s favorite marketing guru, Matt Heinz, as they discuss the HOW of sales and marketing alignment and their respective roles in sales enablement. Hear actionable and research-backed insights to help you build the bridge between these two revenue-essential groups.

You’ll learn:

  • The #1 secret to sales and marketing alignment
  • Marketing’s role in sales enablement
  • If sales enablement is even the right name… why not revenue enablement?
  • How to foster sales-obsessed marketers
  • Who should own sales enablement

…and much more.

Watch on-demand today!

Wayne St. Amand, Chief Marketing Officer, Allego

Wayne is responsible for driving business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global CMO & SVP of Nielsen’s Marketing Effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.

Matt Heinz, President, Heinz Marketing

Matt is President and Founder of Heinz Marketing with more than 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers and Top 50 Keynote Speakers. Matt and his wife Beth live in a 105-year-old historic farmhouse they renovated in Kirkland, Washington and share with their three children, two dogs, two cats, two rabbits and several chickens.

Watch On-Demand