In 2023, the success of your sales team will be determined in large part by how effectively sellers use content.
If you’re like most organizations, you have a comprehensive repository of solution briefs, case studies, videos, product guides, and more to support sellers.
But creating great content is not enough. Sellers must know WHEN and HOW to use it.
Sellers need context to squeeze the most juice out of every piece of content.
In this session, we’ll reveal what brand-new research tells us about:
- Who should deliver new content to sales
- What types of contextual (agile) content should accompany sales collateral
- Why marketing must accept their inherent credibility gap and learn how to turn weakness into strength
- The secret recipe for sales content adoption
Stop letting sales content stay on the shelf!
Craig Simons, Director of Marketing, Allego
Craig Simons is the Director of Marketing for Allego, the market leader for virtual learning and enablement in the flow of work. He has 15 years of experience in Marketing Management with companies such as Blue Cross of Massachusetts, Republic Services, UniFirst and Carvana and is a graduate of Goizueta Business School at Emory University in Atlanta. At Allego, Craig oversees demand, operations, and content marketing efforts to ensure the company continually hits its targets and shares capabilities in modern workforce learning and performance with the world.
Jake Miller, Senior Product Marketing Manager, Allego
Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.