New Research: The State of the Sales Tech Stack in 2023

Watch Now

How many sales tools did you consider in 2022?

How many did you buy?

It’s difficult to know if any given tool is worth investing in, let alone which platforms will actually power your teams to create and close revenue more efficiently and effectively.

That’s why we asked more than 1,000 Sales Hacker community members about their experience with 60+ tools across 7 categories.

We examined which tools are used more by high-performing teams, which led to some insights we weren’t expecting when we began this study.

You’ll learn:

  • The sales technologies most likely to power you past your revenue targets
  • Why sales leaders are planning big changes to their sales tech investments in 2023
  • How to think about investment in your sales tech stack for an edge in 2023

Watch on-demand!





Mary Shea, VP, Global Innovation Evangelist, Outreach

At Outreach, Mary leads the team producing thought-provoking research examining the sales technology landscape. Outreach’s in-house research team explores everything from the future of buying and selling to the criticality of having diverse, equitable, and inclusive B2B sales organizations. This work fuels and informs their product, platform, and people by uncovering new trends and innovative ways of thinking.

In addition to leading the research team, Mary spends a large portion of her time enabling, empowering and advising a 600+ person sales team, including data-fluent technology professionals who operate on the front lines of our business.

Prior to joining Outreach, she was a principal analyst at Forrester, an adjunct professor of marketing at the University of Chicago’s Booth School of Business, and a chief revenue officer at various global technology companies. Mary’s work is featured in various academic and commercial publications including Forbes, Business Insider, Selling Power, and others.



Mark Magnacca, President & Co-Founder, Allego
Mark Magnacca is President and Co-Founder of Allego. Prior to Allego, Mark was President of Insight Development Group, a sales enablement and consulting firm that specialized in financial services. During this time, Mark helped his clients enable their sales teams more effectively and scale their efforts using technology. Mark is also the co-author of Mastering Virtual Selling: Orchestrating Sales Success with Yuchun Lee and Tony Jeary. The book redefined virtual selling for sales executives and their teams in financial services, medical device, high tech, and manufacturing. Mark hosts The Adapter’s Advantage podcast, in which sales and training leaders across industries share stories of overcoming challenging situations that help viewers adapt to a rapidly changing world. Mark is a graduate of Babson College and a participant in The Strategic Coach program.

Watch On Demand