Sales Enablement ROI: How to Measure and Maximize Revenue, Engagement and Results
Are your sales enablement programs making an impact?
A growing number of organizations are investing in sales enablement teams, tools, and technologies to maximize revenue per rep. However, many don’t know how to measure the return on investment (ROI) of these initiatives.
Watch our on-demand webinar to hear Jonathan Carlson, Senior Marketing Director, and Charlene Rubin, Senior Customer Success Manager at Allego, share actionable advice on how to prove the total business value of sales learning and enablement initiatives.
In this webinar, you will learn:
- How to overcome the three primary challenges of demonstrating sales enablement ROI
- Four simple ways to calculate ROI that you may not have thought of
- How to measure tangible enablement impact, and which metrics will help you the most
Plus, hear real-life examples of how Allego customers proved the ROI of their sales enablement initiatives, including: how Ash Brokerage attributed $1.6M new revenue to the first year of their sales learning and enablement program, Clarabridge saved $800K by speeding up sales boot camp, and Abbott Laboratories achieved a 9:1 engagement rate with sales content.
Jonathan Carlson, Senior Director of Marketing, Allego
Jonathan is a marketing leader with a proven track record of generating demand in industries ranging from sales training to OTT TV streaming to marketing and advertising technology. At Allego, Jon oversees demand, operations, and content marketing efforts to ensure the company continually hits its targets and shares its story of modern workforce learning and readiness with the world.
Charlene Rubin, Senior Customer Success Manager, Allego
Charlene is a member of the Customer Success team at Allego, responsible for the onboarding, training and ongoing support of customers worldwide. She is dedicated to making sure customers get the absolute best experience possible with Allego.
Charlene has excelled in client-facing roles her entire career. Prior to joining Allego in 2018, Charlene spent eight years in various sales roles, then became responsible for customer and clinical staff training at Philips Healthcare.