Sales Enablement ROI: How to Measure and Maximize Revenue, Engagement and Results

Jonathan Carlson, Senior Marketing Director & Charlene Rubin, Senior Customer Success Manager


Are your sales enablement programs making an impact?

A growing number of organizations are investing in sales enablement teams, tools, and technologies to maximize revenue per rep. However, many don’t know how to measure the return on investment (ROI) of these initiatives.

In this webinar, you’ll hear Jonathan Carlson, Senior Marketing Director, and Charlene Rubin, Senior Customer Success Manager at Allego, share actionable advice on how to prove the total business value of sales learning and enablement initiatives.

You’ll learn:

How to overcome the three primary challenges of demonstrating sales enablement ROI
Four simple ways to calculate ROI that you may not have thought of
How to measure tangible enablement impact, and which metrics will help you the most

Plus, hear real-life examples of how Allego customers proved the ROI of their sales enablement initiatives, including: how Ash Brokerage attributed $1.6M new revenue to the first year of their sales learning and enablement program, Clarabridge saved $800K by speeding up sales boot camp, and Abbott Laboratories achieved a 9:1 engagement rate with sales content.