Strategies for Proving ROI in Revenue Enablement

Let’s be real, sales enablement is under fire today. Teams are becoming leaner, budgets require measurable outcomes, and activities need to be tied to performance. In this webinar, we’ll take these challenges head-on.

You’ll learn how to:

  • Turn enablement into a revenue driver, not a cost center
  • Partner with revenue teams to drive the most success
  • Measure what matters

Join Lauren Bailey, Founder of Factor 8, and Deniz Olcay, VP of Marketing at Allego, as they also dive deeper into best practices for maximizing your training investments, including measuring ROI and identifying leading and lagging indicators to be on the lookout for.

Lauren and Deniz, former enablement and sales leaders, will share real stories and actionable tips from their own careers and their work with thousands of companies across the globe.

Watch Now!




Lauren Bailey, Founder at Factor 8

A twenty-year veteran of the Inside Sales industry, Lauren has worked as both the Director of Sales and Director of Training while traveling the world to launch Inside Sales teams. Lauren has worked with in-house and outsourced sales teams selling outbound, inbound, via chat, direct, field-teamed, & channel. Her primary industry experience is in IT, Software, and Distribution. Corporate experience & clients include SAP, Sony, Waste Management, Ingram Micro, Grainger, Microsoft & Google. Lauren founded Factor 8 in 2007 and now also Founder of #GirlsClub, an organization committed to getting more women in Sales Management and Leadership.



Deniz Olcay, VP of Marketing at Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.