The Biggest Things to Consider When Moving from SMB to Mid Market

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For any business looking to transition from SMB to mid-market, it’s important to prepare for the many obstacles you’re likely to encounter—not only from a business process perspective—but also from a people perspective. It can often spark a significant change in the day-to-day for your team members.

How do you begin to prepare a plan for making this transition? Where do you start? The thought can be overwhelming. Hundreds of questions come to mind. How does the change impact your strategy? How do you prepare your team to begin selling in this new market? What does the training and development strategy look like to support the change?

Join Erika Bzdel, EVP at Allego and James Mensforth, Sales Director UK&I at Aircall for this on-demand webinar for a look into what they experienced and learnt from making the move from SMB to Mid Market.

In this webinar, Erika and James will cover:

– How to tackle your go-to-market strategy
– How to prepare for the impact the move can have on your business processes
– How the change can impact your team on an individual level
– The development processes you will need to consider to ramp your team for the change

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Erika Bzdel, VP of Sales, Allego
Erika Bzdel is VP of Sales at Allego, responsible for growing the company’s customer base, revenue and profitability. A proven sales professional, Erika excels in defining customer challenges and developing solutions. Prior to Allego, Erika was VP of Sales, North America for Millward Brown Digital, responsible for the achievement of the company’s client acquisition, strategic partnerships and revenue goals. In this role, she oversaw the strategy and management of sales operations, including the business development field teams and Enterprise sales teams. She previously held sales and consulting roles with Morgan Stanley and Smith Barney



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James Menforth, Sales Director, Aircall
With more than 10 years of experience in digital and fast-paced companies, James started his journey at Accenture before moving on to Facebook where he lead the Global Programs for Inside Sales. In search of a new ambitious challenge, James joined Aircall in 2022 as the Sales Director UKI where he currently takes the lead for new customer acquisition whilst also scaling the 35+ person team







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