The End of the Lone Wolf Seller

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In the last three decades, salespeople in movies have often employed the lone-wolf approach to selling. However, this strategy has become less effective in the current “do more with less” business climate.

To address this issue, join Ray Makela, CEO of the Sales Readiness Group, and Craig Simons, Director of Marketing at Allego, as they discuss how to create a collaborative selling culture that prioritizes more than just meeting quotas. Get proven strategies that you can apply immediately.

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Ray Makela, CEO at Sales Readiness Group

Ray is an author, speaker, and business executive with 25 years of management, consulting, and sales experience. At Sales Readiness Group (SRG), Ray oversees all client engagements and the delivery of sales and sales management training programs. He has delivered programs for clients such as Microsoft, Infor, Smartsheet, Alcon, Edwards Lifesciences, ABM Industries, HD Supply, Timken, and Walmart.



Craig Simons, Director of Growth at Allego
Craig Simons is Director of Growth for Allego, the market leader for virtual learning and enablement in the flow of work, and chief enabler at @EnableMinutes. He has 16 years’ of experience in marketing management with companies such as Blue Cross of Massachusetts, Republic Services, UniFirst and Carvana and is a graduate of Goizueta Business School at Emory University in Atlanta. At Allego, Craig oversees demand creation and operations to ensure the company continually hits its target.

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