The New ABC’s for Sales Leaders: Always Be Coaching

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Competition for talent is fierce, especially in sales. How can you engage and retain top talent? How can you impress new hires with a simple, yet effective, onboarding experience? How can you teach reps without spending your entire day looking for coachable moments?

We have answers for you in this webinar with Sean Frontz, Global Practice Leader, Sales Performance at Performance Development Group and Tim Kasida, Strategic Partnership Director at Allego. Join us for this event to learn the importance of “ever-boarding” and why sales leaders must always be coaching. You will also get advice on how to get your reps up to speed faster, use onboarding as a culture tool, and conduct bite-sized coaching without disturbing the seller’s flow of work.

During this webinar, you’ll learn how to:

  • Evolve your onboarding program to reduce information overload
  • Use peer-to-peer learning to effectively coach
  • Keep front-line sellers selling, while supporting continuous improvement
  • Train your sellers to self-assess their own skills and performance

See you there!



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Tim Kasida, Strategic Partnership Director, Allego
Tim has over 25 years of experience growing businesses through sales, alliance management and sales leadership positions at early stage and established software companies. Tim performed critical sales functions through IPOs at Exchange Applications and Unica Corporation.  At Allego, Tim is part of a team focused on sales to and through Sales Training & Consulting companies.  Tim is a  graduate of Northeastern University.




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Sean Frontz, Global Practice Leader, Sales Performance, Performance Development Group
Sean Frontz is the Global Practice Leader, Sales Performance at Performance Development Group (PDG) where he’s responsible for providing thought leadership and the design and implementation of transformational approaches that increase the performance of client sales cultures.

Sean has spent his entire career developing business leaders, first working with The Dale Carnegie Organization, and spending the last 18 years with Franklin Covey. Sean’s experience includes executive coaching and has coached many c-suite executives during times of transformations within their organizations. He also specializes in salesforce culture transformation where he starts with business leaders. Sean believes that it is very difficult for salespeople to change, grow, and adapt if their sales leaders don’t transform first.


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