The Next Level of Sales Enablement: Sales Content ManagementWatch Now
Modern Sales Content Management, or SCM, platforms have become table stakes in the world of Sales Enablement.
Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that, however, they are not the same.
There are 3 prevalent myths that often mislead sales and enablement leads, that we will debunk.
- If you store content in one place, sellers will find it and use it
- Formal marketing content is the primary type of content sellers need, to be successful
- Content use by sales is a good measure for content effectiveness
In reality, all 3 of these statements are untrue, and in this value-packed webinar, Allego’s Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager, will unravel these myths and explain what actions you can take to get the most from your SCM solution.
- How to maximize content impact and buyer engagement
- How to provide sellers with context, to use content effectively and with confidence
- How agile content drives sales success and content system adoption
Deniz Olcay, Senior Director of Product Marketing, Allego
Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.
In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.
Jake Miller, Senior Product Marketing Manager, Allego
Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.