The Power of Collaborative Selling: Leveraging Personality to Build Stronger Revenue Teams

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Building a successful sales team is critical for any business, but it can be difficult to optimize your workforce with the talent you already have. Collaborative selling makes it easier. It allows companies to leverage the unique strengths and personalities of each team member to create a more efficient and effective sales process. 

In this on-demand webinar, we discuss how to build an optimized collaborative sales team. We’ll explore strategies for aligning different roles and responsibilities within the revenue team, and we’ll share practical tips for leveraging personality traits to build stronger teams.

You will walk away with a better understanding of the benefits of collaborative selling and the importance of personality traits in team dynamics. 

You’ll learn:

  • The benefits of collaborative selling for building successful revenue teams
  • How to align roles and responsibilities within your sales team to optimize efficiency
  • The role of personality traits in team dynamics and how to leverage them 
  • How to implement a  tried and tested collaborative selling strategy
  • Real-world success stories from companies that have successfully implemented collaborative selling

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Bob Perkins, Chief Strategy Officer at Crystal Knows

Bob Perkins is a nationally-recognized innovator in Inside Sales with 30 years of experience building and leading successful inside sales organizations. He is the Founder of the American Association of Inside Sales Professionals, renowned keynote speaker, and video channel host of Inside Sales Studio. Bob has extensive expertise in leadership development, motivation, and sales strategy, and is one of the leading Inside/Digital Sales authorities in North America.



Craig Simons, Director of Growth at Allego
Craig Simons is Director of Growth for Allego, the market leader for virtual learning and enablement in the flow of work, and chief enabler at @EnableMinutes. He has 16 years of experience in marketing management with companies such as Blue Cross of Massachusetts, Republic Services, UniFirst and Carvana and is a graduate of Goizueta Business School at Emory University in Atlanta. At Allego, Craig oversees demand creation and operations to ensure the company continually hits its target.


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