The Product Marketer's Product Release Checklist

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Quick Reference Guide for Product Marketers


When releasing a new product, marketing can make or break the launch.

It’s up to product marketing to plan the go-to-market strategy with stakeholders, select and update training content, update the website, and ensure sales knows everything about it—among the many tasks involved in a product release.

It’s a lot, involving many people, and it’s easy for things to be overlooked and fall behind schedule. That’s why you need a plan—and you must start preparing well in advance of the launch date.

This Product Release Checklist will help you.

Divided into three sections, it includes step-by-step guidance on how to craft the perfect product launch marketing plan.

Download the checklist to:

  • Learn release types and the type of communication for each
  • Get action points for each phase of a product release
  • See a list of key resources you need for a successful launch
  • Hit your goals for a successful product launch

As a product marketer, you’re responsible for accelerating seller proficiency, driving the use of strategic content, and ensuring sales reps articulate key messaging. With this checklist, you’ll hit all those goals.

Download your checklist now.




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