Train Less. Sell More: Optimize Your Sales Teams for Success in 2023

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Salespeople spend as little as 27% of their time actually selling each day, according to HubSpot research. Why do sales teams spend so little time selling? It is likely due to the pressures sales leaders face to develop, align, and refine a hybrid salesforce, all while mitigating the distractions created by people, data, technology, and process.

How do you cut through the noise? The answer is Salesforce Optimization.

Watch this on-demand recording to learn how today’s sales leaders are rethinking their strategy to develop, scale, and boost sales performance. You’ll learn:

  • Why sales teams are sub-optimized and what to avoid
  • How to determine your current state of optimization and how much potential revenue you’re leaving on the table
  • How to fix the behaviors preventing you from driving real business results
  • The importance of delivering convenient experiences to buyers and sellers

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Tim Kasida, Strategic Partnership Director, Allego
Tim has over 25 years of experience growing businesses through sales, alliance management and sales leadership positions at early stage and established software companies. Tim performed critical sales functions through IPOs at Exchange Applications and Unica Corporation.  At Allego, Tim is part of a team focused on sales to and through Sales Training & Consulting companies.  Tim is a  graduate of Northeastern University.




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Sean Frontz, Global Practice Leader, Sales Performance, PDG
Sean Frontz is the Global Practice Leader, Sales Performance at Performance Development Group (PDG) where he’s responsible for providing thought leadership and the design and implementation of transformational approaches that increase the performance of client sales cultures.

Sean has spent his entire career developing business leaders, first working with The Dale Carnegie Organization, and spending the last 18 years with Franklin Covey. Sean’s experience includes executive coaching and has coached many c-suite executives during times of transformations within their organizations. He also specializes in salesforce culture transformation where he starts with business leaders. Sean believes that it is very difficult for salespeople to change, grow, and adapt if their sales leaders don’t transform first.


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