Unlock Modern B2B Selling by Easing Buying Friction

The rules of engagement for B2B selling have been completely transformed.

To succeed in today’s ever-shifting landscape, sellers must align with the evolving expectations of buyers to deliver a seamless and engaging buying experience. 

Join Ray Makela, GM of Talent Productivity at SRG, a part of SBI, Bryan Kurey, Head of Research at SBI, and Mark Magnacca, President & Co-founder at Allego, for an exclusive webinar that will reveal insights from SRG’s recent research “Revive Commercial Productivity By Easing Buying Friction,” and Allego’s latest book, “Digital Selling Revolution.” The webinar will uncover critical insights that will help your organization navigate and alleviate the complexities of the modern buying process.

Key Takeaways

  • Adapt commercial strategies to keep pace with evolving buyer needs
  • Implement techniques to anticipate and manage deal stallers
  • Expect, track, and engage executive and ad-hoc stakeholders to avoid late-stage slowdowns
  • Best practices to build rapport before, during, and after meeting with a buyer in-person

Watch Recording!




Mark Magnacca, President & Co-founder, Allego

Mark Magnacca is President and Co-Founder of Allego. Prior to Allego, Mark was President of Insight Development Group, a sales enablement and consulting firm that specialized in financial services. During this time, Mark helped his clients enable their sales teams more effectively and scale their efforts using technology. Mark is also the co-author of Mastering Virtual Selling: Orchestrating Sales Success with Yuchun Lee and Tony Jeary. The book redefined virtual selling for sales executives and their teams in financial services, medical device, high tech, and manufacturing. Mark hosts The Adapter’s Advantage podcast, in which sales and training leaders across industries share stories of overcoming challenging situations that help viewers adapt to a rapidly changing world. Mark is a graduate of Babson College and a participant in The Strategic Coach program.

Peter takes great pride in building teams and helping people achieve their career goals. Working as a team allows us to accomplish so much more than any individual effort. 


Ray Makela, GM of Talent Productivity at SRG, a part of SBI

Ray is an author, speaker, and business executive with 25 years of management, consulting, and sales experience. At Sales Readiness Group (SRG), Ray oversees all client engagements and the delivery of sales and sales management training programs. He has delivered programs for clients such as Microsoft, Infor, Smartsheet, Alcon, Edwards Lifesciences, ABM Industries, HD Supply, Timken, and Walmart.