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Why Sellers Don’t Use Marketing-Generated Content & What To Do About It

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THIS JUST IN: Sellers don’t trust you! (but you already knew that)

Over 70% of the content created for sellers goes unused. 

Why?

Sellers don’t know where to find the content… no single source of truth… Those are contributing factors.

But the biggest reason might surprise you: sellers don’t have the confidence to use the new content effectively. 

And that’s where the good news comes in – we can do something about that!

In this research-based webinar, you’ll learn:

  • To accept the inherent credibility gap marketers face and how to overcome it
  • How to increase content adoption by 111% by partnering with top-performing reps
  • The context sellers need to use content effectively and how to deliver it
  • How to implement a sustainable content lifecycle model, from co-creation through ongoing messaging optimization

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Speakers:

 

 

Deniz Olcay, Senior Director of Product Marketing, Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.

 

 

Craig Simons, Director of Growth, Allego

Craig Simons is Director of Revenue Engineering for Allego, the market leader for virtual learning and enablement in the flow of work, and Curator of EnableMinutes. He has 16 years’ of experience in marketing management with companies such as Blue Cross of Massachusetts, Republic Services, UniFirst and Carvana and is a graduate of Goizueta Business School at Emory University in Atlanta. At Allego, Craig oversees demand creation and operations to ensure the company continually hits its target.

 

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