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how to become a top seller
November 24, 2021

The Adapter’s Advantage: Don Barden on Becoming an Elite Performer

how to become a top seller

Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success.

As an author, speaker, advisor and corporate executive, Don Barden’s counsel is highly sought after by some of the world’s most successful businesses. In episode 34, he shares the characteristics, habits, and mindset of the world’s most elite performers, the three promises of successful communications, and why top sellers have a “servant mindset.”

Listen and Subscribe Now: Apple Podcasts | Google Podcasts | Spotify | TuneIn

“Elite performers wake up every day and run to work to serve other people. They view their role in life as servants to help people out.”

Don Barden is the author of The Perfect Plan and CEO of GaXtracts, one of the world’s leading biosciences firms.

A classically trained economist who prefers the term “frustrated anthropologist,” Don is globally recognized as an expert in leadership and the decision-making process. He spent 25 years working for Wall Street-based firms as a top performing producer in the field of institutional finance. As a corporate executive and advisor, he averaged over $1 billion in sales per year.

During his doctoral studies, he realized there was a common thread among the world’s elite leaders that made them special. His findings led to the book, The Perfect Plan, published in 39 countries.

Don’s work challenges and motivates people to think deeply about their beliefs and leadership in communication, sales, and management. His “unfair advantage” theories are revolutionary in today’s economy and expose myths of modern leadership and communication techniques.

Don also serves as a trustee and the past chairman for the Summit Counseling Center in Atlanta, Georgia. He is a board member for the Metro Atlanta YMCA and the Sua Sponte Foundation. Don is committed to helping people grow their business, serve their customers, and give back to the world.

Listen as Don shares the common thread among the world’s elite leaders that makes them special.

Episode 34: Becoming an Elite Performer | Don Barden


Listen and Subscribe Now: Apple Podcasts | Google Podcasts | Spotify | TuneIn

From This Episode

Host Mark Magnacca: “What are the three questions within The Perfect Plan?”

Don Barden: “The three questions are: is it right for me personally, professionally and spiritually? That’s ultimately what you have to ask.

“You make a presentation [to show] gratification, education, and ease of business. But ultimately, you’re doing this [presentation] so that the people you’re presenting to can make a wise decision, and a wise decision about engaging you has to be affirmative for them.

“In other words, they have to say, ‘Wow, I really like Mark, he’s an awesome guy. And if I do this, it’s right for me personally and professionally. My conscience, my gut, my spirit, whatever you want to call it, just tells me he’s a good guy and I need to do this.’

“You have to have harmony and all three of those have to be affirmative. They have to be yes.”

About The Adapter’s Advantage

Our podcast features leaders from sales, training, and industry who share their personal journeys of transformation and how they are adapting to an ever-changing environment. As your host, I’ll introduce you to some of the most interesting and inspiring people I’ve met over the last twenty years.

The conversations dive into the ups and downs of their journey. Our guests focus on inflection points—the aha moments that, in retrospect, had a critical impact on their success. These interviews will leave you with practical, real-world advice that you can apply to your life.

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Don’t miss an episode. Adapter’s Advantage is available on Apple Podcasts, Google Podcasts, Spotify, and TuneIn.

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