The Adapter’s Advantage: Mark Bowden on Acing Communication in a Virtual World
Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success.
Mark Bowden has been voted the #1 body language professional in the world for the past two years. In episode 32, he explains how you can use nonverbal communication and body language to maximize communication, build trust and be more dynamic on screen.
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“Personal is the new ideal of professional. The more personal you can get with that person on the other side of the camera, the more professional they will believe you to be.”
Mark Bowden is the founder of communication training company TRUTHPLANE® whose clients include leading businesspeople, politicians, presidents of Fortune 500 companies, and prime ministers of G7 powers.
With years of experience training people across the globe on how to use digital media most effectively for better communication, Mark is now a trainer for Zoom, equipping employees with best practices around virtual communication.
Mark’s TEDx talk has reached millions of people, and he is regularly called upon by media to comment on body language around elections and debates, most recently appearing on the Dr. Phil show. Mark has written four books on body language and human behavior, including the recent bestseller Truth & Lies, What People Are Really Thinking.
Listen and learn how to build trust on screen from one of the world’s foremost authorities on nonverbal communication.
Episode 32: Acing Communication in a Virtual World | Mark Bowden
Listen and Subscribe Now: Apple Podcasts | Google Podcasts | Spotify | TuneIn
From This Episode
Host Mark Magnacca: “Can you tell our viewers about the importance of using motion in this medium called video?”
Mark Bowden: “The principle is that your brain likes more information rather than less information. And when [it gets] insufficient data it defaults to negatives. I’m now giving you insufficient data around what’s happening in my hands and the rest of my body. I win very little status because I don’t have the icon of a national television show down in my corner here. So how do you know how to trust me? On what basis?
“Video is a visual medium. Now I’m attracting your attention because I’m in competition with Youtube. So I’m moving in the frame. I’m animating the frame—great word ‘animation’ from the Latin anima, literally to be alive. I’m live with you right now.
“I’m showing you open palm gestures, which is a universal signal for no tools, no weapons, nothing in my hands, which is why we shake hands, right? We shake hands … feel it … nothing in my hands, I’m not aggressive, no sword, no knife, no tool, nothing.
“I’m also showing you what we call baton gestures. These are the gestures that conduct along to the rhythm of my speech that helps you understand that my rhythm of movement is the same as my rhythm of speech. The more aligned they are, the more you think I’m telling you the truth. My body is connected with my words and the more they feel connected, the more reliable they are, because your instinct knows when I’m making up a story, when I’m not telling you the truth.”
About The Adapter’s Advantage
Our podcast features leaders from sales, training, and industry who share their personal journeys of transformation and how they are adapting to an ever-changing environment. As your host, I’ll introduce you to some of the most interesting and inspiring people I’ve met over the last twenty years.
The conversations dive into the ups and downs of their journey. Our guests focus on inflection points—the aha moments that, in retrospect, had a critical impact on their success. These interviews will leave you with practical, real-world advice that you can apply to your life.
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