The Adapter’s Advantage: Todd Hartley on Winning Sales With Video
Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success.
In episode 49, keynote speaker, angel investor, futurist, and CEO Todd Hartley shares remote selling secrets, how to use video to shorten sales cycles, and the importance of creating effortless buying experiences.
The big picture for each and every one of you is to get out of your own way. Put your desire to serve people as the most important thing, and everything else will fall into place.
Wirebuzz CEO Todd Hartley is the rockstar of remote selling, video marketing, and sales optimization. He’s one of Tony Robbins’ Business Mastery faculty speakers and delivers high-octane keynotes all over the world.
His track record of being years ahead of his industry is why billion-dollar companies, celebrities, and world leaders hire him to develop their sales and marketing strategies. Some of his clients include 23andMe, Justin Timberlake, MD Anderson, The Home Depot, and an American President.
Todd’s tactics earned his ROI-focused video, marketing, and sales optimization agency, WireBuzz, a spot on Inc 5000’s list as one of the fastest-growing privately held businesses in America in 2020.
Listen as Todd discusses the power of video, the most important buying signal, why it’s important to track who watches your videos and how long they watch, and how self-limiting beliefs prevent people from succeeding.
Episode 49: Winning Sales With Video | Todd Hartley
From This Episode
Host Mark Magnacca: “How can people get comfortable creating video and get over the fact that their personal videos don’t have to be Hollywood-level quality?”
Todd Hartley: “Typically, people have this notion that they can’t get started with video until they have a full-on production crew. But here’s the reality. Nobody is expecting Steven Spielberg-level quality out of your personal videos. They aren’t. They’re expecting to connect and learn from you. They’re expecting you to add value to their lives so they can solve their problems and you can become their guru.
“The way I look at it is everybody’s got these phones, and each of these phones has 4K cameras. The lenses are really great. They’re designed for low light. So, instead of creating a limiting belief that you have to have all this high-end professional gear, just use what you’ve got. Because what you’ve got is pretty damn good, especially in the era we’re living in.”
About The Adapter’s Advantage
Our podcast features leaders from sales, training, and industry who share their personal journeys of transformation and how they are adapting to an ever-changing environment. As your host, I’ll introduce you to some of the most interesting and inspiring people I’ve met over the last 20 years.
The conversations dive into the ups and downs of their journey. Our guests focus on inflection points—the aha moments that, in retrospect, had a critical impact on their success. These interviews will leave you with practical, real-world advice that you can apply to your life.