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Viewing posts in the Enterprise Collaboration & Communication category

Abbott Laboratories Drives Higher Engagement using Allego

As the old saying goes, “If it ain’t broke, don’t fix it.” There’s no denying that this makes sense at times, but some things don’t look broken until after they’re fixed. This is a story with which Travis Hecker, Senior Manager of Global Sales Training at Abbott Laboratories, Chronic Pain Therapy Division, is very familiar. Fighting the ‘Sunk Cost Fallacy’ “We’re really good at basic onboarding and other course-driven learning, but then we trail off,” said Hecker at the recent LTEN webinar, Using Modern Sales Learning Tools to Maintain a Competitive Edge: Insights... Continue Reading

Webinar Replays Killed the Video Star

Years ago, a research analyst determined that when it comes to retention, one minute of video is equal to 1.8 million words.  Since then, everyone has jumped on-board the video train, and now you know whom to blame the next time you suffer through an hour-long webinar replay or half-hour video missive on filing expenses.   When video content creation became economically viable for virtually anyone, many people assumed it would magically increase interest and retention in whatever subject was being presented.  Video can be transformative when used correctly, but improper video... Continue Reading

How Nuveen Expanded Their ‘Content Creator Pool’ for Better Learning and More Consistent Messaging

High_Performing_Sales_Training_Teams
Want to learn how to fix a leaky faucet? Call up a YouTube video. Need an analysis of how the midterm elections might affect your mutual funds? Ask Alexa to round up relevant articles, blogs, podcasts and videos from top subject matter experts. Despite the much-heralded “democratization” of content creation that helps people every day, many companies still rely on a tiny number of “the usual suspects” for their communications and sales training content. If not for the fact that much of this content is distributed by email, you might think the... Continue Reading

4 Ways to Get your Salespeople Comfortable on Camera

A young Carly Simon once fainted head-first into a table full of businesspeople eating pasta because she was so overcome by stage fright. Performance anxiety can trip up even future mega stars, so it’s easy to see why a salesperson might not love the idea of their manager critiquing their performance on camera. Team members sensitive to getting on camera often experience anxiety at the thought of using a modern learning platform. Here’s some tips and tricks I’ve picked up which you can use to help them get more comfortable: Think YouTube,... Continue Reading