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Viewing posts in the Message Consistency category

To Boost Adoption of Modern Sales Learning Tech, Follow the ‘7 C’s of High Engagement’

One mistake often made by early adopters of new technology is that they assume everyone will automatically embrace their favorite new technology, product, or service. “How can they not fall in love with this?” they think. “The benefits speak for themselves!” Unfortunately, the benefits of even the most revolutionary products aren’t always self-evident. According to Business Insider, for example, the man who introduced the umbrella to Britain’s streets in the 1750s (Jonas Hanway) was pelted with garbage and insults by his fellow pedestrians. Don’t Take Engagement for Granted To our knowledge, no... Continue Reading

How Nuveen Expanded Their ‘Content Creator Pool’ for Better Learning and More Consistent Messaging

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Want to learn how to fix a leaky faucet? Call up a YouTube video. Need an analysis of how the midterm elections might affect your mutual funds? Ask Alexa to round up relevant articles, blogs, podcasts and videos from top subject matter experts. Despite the much-heralded “democratization” of content creation that helps people every day, many companies still rely on a tiny number of “the usual suspects” for their communications and sales training content. If not for the fact that much of this content is distributed by email, you might think the... Continue Reading

Helping Sales Teams ‘Get Their Stories Straight’

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This blog is written by Bobby Negron, a member of Allego’s award-winning Customer Success team.  Consistent messaging is a must for optimizing sales. However, it’s also one of those goals that’s easy to set, but not so easy to achieve. Over the years, I’ve seen lots of sales teams struggle to speak the same language when it comes to their products—to get their stories straight and keep them straight. Here’s where sales learning and coaching platforms help. Easy-to-find Sales Learning Content When you’re onboarding new reps, one of the biggest challenges is getting... Continue Reading

Allego’s Modern Learning Platform Drives Stronger Messaging for Becton Dickinson

The global medical technology company uses Allego to cost-effectively train its sales reps as well as boost message consistency in the field. This case study is from a presentation at LTEN 2018 titled “Changing the Learning Culture at Becton Dickinson with Mobile Video Technology” by Joe Baker, Sales Development and Training Manager for Becton Dickinson. September 2016 was the best of times and the most challenging of times for Joe Baker of Becton Dickinson. On the plus side, Baker’s business unit was enjoying rapid growth and gearing up for two new product... Continue Reading