Viewing posts in the Modern Learning category
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Webinar Replays Killed the Video Star
Years ago, a research analyst determined that when it comes to retention, one minute of video is equal to 1.8 million words. Since then, everyone has jumped on-board the video train, and now you know whom to blame the next time you suffer through an hour-long webinar replay or half-hour video missive on filing expenses. When video content creation became economically viable for virtually anyone, many people assumed it would magically increase interest and retention in whatever subject was being presented. Video can be transformative when used correctly, but improper video... Continue Reading
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How to Prepare for Sales Calls with a Content Locker
Before an athlete runs onto the playing field, or an actor walks on stage, you’ll find them in their locker room (or dressing room) putting on equipment or costumes, reviewing plays or running lines with fellow actors. Just before “showtime,” they gauge the size and mood of the crowd to get a feel for the energy, and if they’re mute (or hostile), they’ll have to overcome it Although sales reps are also performers, most don’t have a physical locker room where they can do last-minute prep before the game, especially when they’re... Continue Reading
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To Boost Adoption of Modern Sales Learning Tech, Follow the ‘7 C’s of High Engagement’
One mistake often made by early adopters of new technology is that they assume everyone will automatically embrace their favorite new technology, product, or service. “How can they not fall in love with this?” they think. “The benefits speak for themselves!” Unfortunately, the benefits of even the most revolutionary products aren’t always self-evident. According to Business Insider, for example, the man who introduced the umbrella to Britain’s streets in the 1750s (Jonas Hanway) was pelted with garbage and insults by his fellow pedestrians. Don’t Take Engagement for Granted To our knowledge, no... Continue Reading
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Personalized Sales Training : A Modern Learning Advantage
Once upon a time, “personalized training” meant printing the names of workshop participants on their handout folders. Today, this key component of modern learning means exactly what it says – sales training that is genuinely personalized, genuinely “just for me.” What are the advantages of personalized sales training? Training tailored to the individual offers two forms of value: It saves time (the sales reps’ time), which also builds trust. They know you won’t bore them with topics that are irrelevant to their jobs and immediate goals. You produce better sales outcomes by... Continue Reading