Adapter's Advantage Archives

September 14, 2022

The Adapter’s Advantage: Lori Richardson on Activating Sales Strategy

Lori Richardson, sales influencer, strategist, and author, discusses technology in sales, sales strategy, and the rise of sales enablement.

August 10, 2022

The Adapter’s Advantage: Ryan Thompson on Driving Diversity & Fueling Growth

Ryan Thompson of Medtronic explains how to fuel growth through training and drive diversity in an organization

July 13, 2022

The Adapter’s Advantage: Todd Hartley on Winning Sales With Video

Todd Hartley, CEO of Wirebuzz, explains how to use video to shorten sales cycles and improve buyer experiences on The Adapter's Advantage

June 22, 2022

The Adapter’s Advantage: Jon Ferrara on Building Customer Relationships

Nimble Founder & CEO, Jon Ferrara, explains what it takes to be a successful entrepreneur and build customer relationships

May 11, 2022

The Adapter’s Advantage: Tiffani Bova on Finding Your Superpower

Tiffani Bova, global growth and innovation evangelist, shares advice on the benefits of sales technology, Learn how to promote your brand

April 27, 2022

The Adapter’s Advantage: Michael F. Schein on Creating Hype

Michael F. Schein, founder and president of MicroFame Media, discusses how companies, sellers, and thought leaders use hype to their benefit

March 23, 2022

The Adapter’s Advantage: Benjamin Zander on Awakening Possibility

World-famous conductor, author, and speaker Benjamin Zander discusses the art of leadership and how organizations can inspire their teams

March 9, 2022

The Adapter’s Advantage: Tim Welsh on Having a Sense of Purpose

Listen as Tim Welsh of US Bank discusses successful leadership, creating learning environments, and developing a sense of purpose

March 2, 2022

The Adapter’s Advantage: Rob Salafia on Becoming Your Best Self

Executive coach and author Rob Salafia shares advice on connecting with an audience and becoming your best self

February 9, 2022

The Adapter’s Advantage: Gerhard Gschwandtner on Adopting a Performance Mindset

Gerhard Gschwandtner shares insights into sales psychology and the skills needed to succeed in a virtual world

January 26, 2022

The Adapter’s Advantage: Terry Coutsolioutsos on Bringing Value to Buyers and Sellers

Terry Coutsolioutsos shares how digital transformation brings value to customers and sellers on the Adapter's Advantage podcast

January 12, 2022

The Adapter’s Advantage: Marc McNamara on Mastering the Art and Science of Sales Enablement

Marc McNamara of The Enablement Group explains how to master the art and science of sales enablement and communications

The Future of Sales Is AI

Allego 8: The Modern Enablement Platform

Digital Sales Revolution Book

Allego Referral Program

EnableHub