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Microlearning for Sales Effectiveness in the Mobile Era

People using microlearning for sales training reinforcement
Knowledge is a salesperson’s currency. Successful customer conversations depend on persuasive arguments for picking your solution over the rest. But in the age of the enlightened buyer, a prerequisite for persuasiveness is knowledgeability. Using microlearning for sales training reinforcement is an effective way to bootstrap knowledge retention and get your reps internalizing the things you train them on. “Well, um… ah…” Skipping out on sales training reinforcement is like buying a Maserati and cheaping out on oil changes. If you’re investing in your sales force’s success it’s crazy to neglect seeing it... Continue Reading