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Consider Your Sales Engineers when Choosing a Sales Learning Platform

Developers build the product. Salespeople sell the product. Sales engineers bridge the gap. Sales engineering, also known as technical sales or solutions consulting, serves as the foundation of technical knowledge for a sales organization.  To excel in the role, a sales engineer (SE) needs a deeper level of knowledge into many aspects of the business than a salesperson. This information often changes rapidly, comes from many departments within an organization, and requires technical chops to absorb, synthesize and communicate externally in a polished, confident manner. Some examples of this information include: Buyer... Continue Reading

Better Knowledge Retention Using Multimodal Learning for Sales

Want your team to remember and utilize more of what they learn from sales training? Supplement your written materials with video. Engaging multiple senses in the act of learning improves knowledge retention. This is called multimodal learning. Research shows using images combined with sound improves retention because the brain stores working memory in separate places for each.  So it’s a lot easier to run out of processing power if you’re loading up on all images or all sound.  However, when you combine the two, your brain splits the difference and absorbs more information. That’s... Continue Reading