Social selling is, as you would think, a sales technique that uses social media platforms to build relationships with potential customers and drive sales. Rather than relying on traditional sales methods, such as cold calling or email outreach, you use social media to engage with potential customers. By sharing relevant and valuable content and providing personalized communication, you build a rapport with prospects over time.
Social selling involves using social media platforms such as LinkedIn, Twitter, Instagram, and Facebook to identify potential customers and connect with them. Sales professionals use these platforms to share content that highlights their industry expertise, engage with potential customers through comments and direct messaging, and build relationships that may lead to future sales opportunities.
Social selling techniques help you establish yourself as trusted experts and thought leaders in their industry. In doing so, they can create a pipeline of qualified leads that can ultimately drive revenue for their business.