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Podcast

Adapter’s Advantage: Episode 44

Michael F. Schein

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Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.

His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill in 2021.

Show Notes:

https://michaelfschein.com/

https://www.linkedin.com/in/michaelfrancisschein/

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

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The Power of Video – Allego Technology
Video sales-leader

New Hire Onboarding – Apptio
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Red Hat Allego Customer Story
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Why Clarabridge Uses Allego
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Ash Brokerage Develops a More Consistent Onboarding Experience
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Becton Dickinson Conducts Better Customer Conversations
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Allego Fortifies Compliance in the Financial Services Industry
Product Sheet

Collaborative Sales Learning Platform Overview
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BNY Mellon’s User-Generated Sales Learning Content
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John Hancock Using Flash Drills
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The Sales Training System by SPARXiQ + Allego
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Video Collaboration: An Antidote to Email Overload
Infographic

Mobile Video-Empowered Onboarding
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The Fractured State of Enterprise Sales Enablement and Training
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Bridging the Gap: Sales Learning Preferences
Webinar sales-enablement

Harnessing Mobile Video to Certify Learning Outcomes – On-Demand Webinar
Case Study sales-trainer

Global Therapeutic Device Maker Boosts Quota Attainment with Allego
Webinar sales-enablement

Apptio Speeds Rep Time to First Deal with Mobile Video Sales Learning
Case Study sales-enablement

How Allego Grew Sales 5,401% in Three Years
Webinar marketing

The single BIGGEST mistake sales and marketing leaders make with Pharma reps – On-Demand Webinar
Webinar sales-enablement

The 10 Building Blocks of Sales Enablement (and a Look to the Future)
Webinar sales-enablement

Webinar : Assessing Sales Rep Competency Before It Affects Results
White Paper sales-trainer

Blueprint for Sales Certification
eBook sales-enablement

4 Ways to Quantify The ROI of Sales Training Technology
Case Study sales-trainer

Mobile Video Sales Certifications Open Doors for Pharmaceutical Companies
Case Study sales-trainer

Global workforce management organization optimizes sales productivity, brand consistency and shared learning
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Allego Security
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Allego Compliance
sales-trainer

Easy Content Creation with Allego
Product Sheet

A marketer’s guide to Allego
Product Sheet sales-enablement

Blueprint for M&A integration
Video sales-enablement

Ideas for Creating Great Content on Allego