How to Evaluate Modern Learning Platforms
Daily conversations with clients require sales reps to convey value effectively, recall information about a vast
portfolio of products and services, respond to questions about rapidly changing competitive landscapes, and more.
Research shows that 90% of sales reps’ learning is informal and experiential: activities that take place in the field as part of reps’ everyday sales activities. However, traditional formal learning (classroom training, eLearning courses, and lengthy webinars) represents only about 10% of how sales reps learn to do their jobs. This huge gap between the way learning is typically provided and the way that salespeople learn–whether or not you train them that way–means that your training may not be nearly as effective as you expect. The way to mitigate this risk is by choosing an approach and software platform that supports both the formal and informal learning that salespeople need to be successful.
Please ensure your software vendor meets these requirements with the following questions: