How to Measure and Improve Sales Content ROI

Is your sales content helping reps close deals?

You might not know the answer—and you’re not alone. Many sales enablement pros and product marketers who support sales teams lose sight of their content as soon as it’s released.

Great content is one of the cornerstones of a successful sales strategy. But not knowing what’s moving the needle is a common challenge.

This means that many of us are shooting in the dark, creating content we think might make an impact, or simply putting it on the back-burner to concentrate on things that are more easily measurable.

Stream this webinar featuring Allego’s Senior Product Marketing Manager, Jake Miller, and Brendan Sweeney, Sales Director US. You’ll get actionable insights that’ll show you how to better understand your content and its value while optimizing your sales content strategy for maximum ROI.

You’ll learn how to:

• Measure the impact and value of your sales content
• Understand how to align with sellers to activate content
• Optimize your content strategy to improve the quality of your content
• Calculate ROI to demonstrate the value of content to your business