Why Sales Coaching Is Important
As sales teams navigate the world of virtual selling, sales coaching has become even more important. High-quality, focused coaching is one of the best investments an organization can make to improve reps’ performance.
Yet many sales managers fail to provide the right coaching to their teams. Time, resources, and competing priorities are the main challenges. While most managers have the skills and knowledge to be good coaches, they lack the processes and tools to be truly effective.
In this video, Erika Bzdel, VP of Enterprise Sales, Allego, shares her advice for overcoming these obstacles and delivering personalized coaching that moves the needle.
Watch the interview to learn:
- The business impact of effective sales coaching
- How you can deliver coaching the changes behavior and avoid one-size-fits-all coaching
- How AI can help you overcome the biggest barrier to coaching
