Allego Orchestrates Hybrid Sales Success at 6th Annual S3 Conference
Leaders from marketing, sales, sales enablement, sales training, and learning and development gathered at Allego’s 2022 Sales Success Summit (S3) in Boston. The company’s sixth annual conference—and its first in-person event since 2019—convened more than 700 attendees to share best sales enablement practices for long-term success.
“S3 enables us to gather the most forward-thinking and innovative minds across industries to ensure our customers are equipped with the knowledge and tools they need to achieve sales enablement success today,” said Allego CEO Yuchun Lee. “While our customers have adapted to the challenges of sales enablement in today’s hybrid world, best practices are continuously changing and can vary by industry.”
The hybrid event, held May 23-25 at the Seaport Hotel in Boston and online, included Allego executive keynotes and presentations by Allego customers and partners such as Fidelity Investments, eSentire, S&P Global, Inspire Medical, and Corporate Visions.
Sales Enablement Key to Virtual Sales Success
Attendees soaked up strategic and tactical tips from experts and peers as they learned new ways to tackle the challenges of hybrid sales. The event included over a dozen breakout sessions, each uncovering best practices to solve today’s sales enablement challenges.
Sessions taught attendees how to orchestrate sales success, with topics including “How to Uncover the Value, Proving ROI of Your Sales Learning & Enablement Program,” “New Ways to Drive Continuous Learning,” and “The Secrets of Successful Hybrid Selling.”
“Attending S3 allowed me to collaborate with peers from so many industries, meet Allego leaders, and discover some awesome new techniques and approaches to take back to our Allego platform users at Berry Global,” said Will Ambros, Learning Architect & Content Program Manager at Berry Global.
“I spent the majority of the sessions just nodding my head! I love confirming that we are indeed on the right track with what we have in mind for our team.”
Sales Success Requires Leadership and Resilience
The event kicked off with a warm welcome from Allego President and Co-founder Mark Magnacca, followed by a keynote from Benjamin Zander, world-famous conductor and musical director of the Boston Philharmonic Orchestra and the Boston Philharmonic Youth Orchestra. During the session, Zander revealed the distinctions of leadership, teamwork, creativity, and coaching gained from a lifetime of conducting.
Following Zander’s opening keynote, Yuchun Lee, Allego CEO and Co-founder, shared insight into the state of the industry and Allego’s vision, while Andre Black, Allego Chief Product Officer, unveiled the 2022 product roadmap.
The final day of the event included highly anticipated presentations at the Allego Trailblazer Showcase. These highlights real-world Allego experiences shared by innovative customers.
The final day of the event included Allego’s Trailblazer Showcase, where Allego customers Johnson & Johnson Vision, Corporate Visions, Strategic Financial Solutions, and DJO Enovis shared insight into their innovative Allego use cases.
Following the Trailblazer Showcase, mountain climber Jim Davidson, resilience expert, expedition leader, and New York Times best-selling author, gave the closing keynote. With gripping stories of his many near-death experiences, Davidson shared his insight on resilience in the areas of personal life, teamwork, and leadership.
Allego 7 Offers Next-Gen Capabilities
The Summit included a preview of Allego 7, the newest major release of the company’s sales enablement platform. Allego provides a complete sales enablement platform with patented technology that ensures sellers have the skills, knowledge, and content they need to optimize team success in a hybrid world.
Allego 7 will include multiple new features, each focused on sales enablement that wins buyers and sellers with streamlined user interfaces, more customizable layout and guided content customization, next-generation virtual learning experiences, and powerful new analytics capabilities that save time and impact business results.
Look Forward to 2023
The Allego team extends a huge thank you to all attendees who joined our 6th annual hybrid S3 in record numbers. We appreciate the generosity and expertise of our keynotes, expert presenters, panelists, and especially our customer Trailblazers. We wish you a happy and healthy second half of the year and look forward to seeing everyone at S3 2023!
Download Demystifying Sales Enablement: How to Plan for the Next Normal eBook to learn how to upgrade your current approach for long-term success.