Allego Runs on Allego: Thriving with a B2B Sales Enablement Platform
What if the software you rely on every day for your job suddenly disappeared? Poof! Gone.
For Allego’s revenue team, which depends on the Allego B2B sales enablement platform, it would be chaos.
“I wouldn’t know what was happening in my opportunities.”
“It would slow down my ability to close deals.”
“I’d be lost. I wouldn’t be able to find [product or marketing] information quickly—or even at all.”
Those are just a few of the reactions Allego sellers gave when asked what would happen if Allego were taken away. And it’s not just sales. Marketing, enablement, and customer success teams also rely on the platform every day.
Because at Allego, we don’t just build sales enablement software—we live it every day. And it’s a practice analyst firms like Gartner recommend.
So, what does that look like in practice? And what can you learn from how we use a B2B sales enablement platform every day? Let’s take a look.
Sales Team: How to Use a B2B Sales Enablement Platform to Win Deals
Allego’s sales team lives in the B2B sales enablement platform. Weekly call reviews are one example. Reps upload and annotate their own calls, then managers and peers use Allego’s conversation intelligence to coach around real deals, not just generic skills. It’s a simple rhythm, but a powerful one.
“Everyone annotates their own calls in Allego, and we pick a few to break down as a group,” explained Director of Sales Enablement Jeremy Bender. That practice helps reps reflect on their own performance and see how others approach similar challenges.
At Allego, we don’t just build sales enablement software—we live it every day.
It’s not always top-down, either. Sellers coach each other by sharing examples within the platform, which creates a culture of collective learning. As Bender put it: “We’ve got sellers coaching each other. It’s not top-down—it’s team-wide.”
When it comes to launching campaigns or new sales plays, the approach is equally practical. Instead of sending out long decks or documents, Allego keeps things simple: short videos, a few key talking points, and examples reps can immediately put into practice. Those all live in the content management system within the B2B sales enablement platform.
“We basically tell the team, ‘Here’s what to know. Here’s what to say. Here’s what to show.’ That’s it,” said Senior Sales Content Manager Jessica Peck.
Account executives who consistently use DSRs achieve 33% higher close rates and twice the average deal size.
And then there are Digital Sales Rooms (DSRs), which have become the backbone of the sales process. With guided templates, reps can create a personalized hub for each deal in just minutes. That hub houses everything buyers need: welcome videos, mutual action plans, call recordings, and requested content. Buyers get one place to engage, while sellers see exactly what’s resonating.
Allego’s internal data shows the DSRs are paying off. Account executives (AEs) who consistently use DSRs achieve 33% higher close rates and twice the average deal size.
For the sales team, Allego’s B2B sales enablement platform isn’t just a tool. It turns conversations into wins.
Consolidate, Simplify, Succeed: Your Sales Enablement Guide
Multiple sales tools create complexity. But research shows that having one unified platform delivers better outcomes. Download this report to explore why simplicity drives higher productivity, efficiency, and security. Get the report now.
SDRs: Building Confidence from Day One
Cold calling is tough. When no one picks up the phone, it’s easy for burnout to creep in. And when someone finally does answer, you need the confidence to make it count. That’s where Allego’s B2B sales enablement platform comes in.
Allego’s SDRs use the platform’s AI-powered Live Dialog Simulator to practice before they talk to a real prospect. It’s a safe place to stumble, adjust, and try again until the pitch feels natural. As newly hired SDR Jolie Rojik put it:
“As a recent college grad with zero professional sales experience, I was nervous about jumping into cold calls. Allego’s platform gave me the chance to practice with the AI-powered Dialog Simulator. These simulations helped me build confidence and refine my pitch without risking a real conversation.”
Allego’s platform gave me the chance to practice with the AI-powered Dialog Simulator. These simulations helped me build confidence and refine my pitch without risking a real conversation. — Jolie Roji, Allego SDR
The platform also helps SDRs learn from one another. They can listen to call recordings, see which talk tracks are working for different Ideal Customer Profiles (ICPs), and tweak the messaging for their own calls. As one SDR said, “Being able to see where other SDRs are seeing success—and then adapting that into my own pitch—makes a huge difference.”
And once those conversations start moving forward, SDRs rely on Digital Sales Rooms (DSRs) to see what prospects are engaging with between calls. That visibility makes it easier to prepare for follow-ups and focus on what matters most to buyers.
And the results speak for themselves: New reps ramp up 30–50% faster with Allego. If it normally takes six months to reach productivity, the platform cuts that to just three or four months—adding months of extra selling time.
For Allego’s SDR team, the Allego sales enablement platform is both a practice field and a playbook. It builds confidence early and helps reps hit the ground running.
How Managers Use a B2B Sales Enablement Platform to Coach at Scale
Coaching is one of the most important things a sales manager can do. But the reality is, most managers don’t have time to listen to every call or give feedback on every deal. Allego’s B2B sales enablement platform makes it possible to scale coaching without sacrificing quality.
Allego’s sales managers use conversation intelligence to review calls and scorecards so they can zero in on what matters most. And our reps annotate their own calls before reviews, which helps them reflect and makes the coaching conversation more productive. That means managers don’t have to start from scratch. Their reps have already thought about what went well and what didn’t.
AI helps lighten the load, too. Instead of manually grading every submission, managers rely on the platform’s AI scoring to handle the first pass. That frees them up to focus on qualitative feedback—the coaching moments that build skills and confidence.
For managers and enablement leaders, Allego isn’t about more check-the-box training. It’s about creating consistent, targeted coaching that scales and changes seller behavior.
Enablement leaders take a similar approach when rolling out new plays or product updates. Rather than pushing out long trainings, they use short videos, flash drills, and quick follow-ups to reinforce knowledge until it sticks.
“It’s one thing to learn something once,” Peck explained. “It’s another to build it into your muscle memory.”
For managers and enablement leaders, Allego isn’t about more check-the-box training. It’s about creating consistent, targeted coaching that scales and changes seller behavior.
Customer Success: Setting Customers Up for Success
For Allego’s Customer Success (CS) team, the Allego sales enablement platform is the foundation for onboarding, adoption, and ongoing support. When new customers come on board, CS uses the B2B sales enablement platform to share standardized playbooks, resources, and best practices. That consistency helps shorten the time it takes to get customers up and running.
As one CS team member put it during an internal session: “It helps us set up customers for success. Without it, I’d be lost with how to onboard or maintain customers.”
Allego helps us set up customers for success. Without it, I’d be lost with how to onboard or maintain customers.—Allego Customer Success team member
The platform also makes day-to-day collaboration easier. With DSRs, CS managers can securely share documents, track customer engagement between meetings, and hold customers accountable for reviewing critical materials. That visibility means fewer surprises and smoother handoffs from sales to CS.
And when it comes to long-term relationships, Allego plays an equally important role. Conversation intelligence helps CSMs revisit past calls, recall key details, and share clips across the team to align on strategy. It’s not just about managing accounts. It’s about building confidence, keeping customers engaged, and ensuring consistent value delivery.
For CS, Allego is the one place to keep customers informed, engaged, and on the path to long-term success.
How Marketing Benefits from a B2B Sales Enablement Platform
For marketing, the Allego sales enablement platform is more than a place to store assets. It’s how the team measures whether content is really helping to move deals forward. Instead of waiting weeks or months for anecdotal feedback, the data is right there: which pieces are being shared, which ones resonate with buyers, and which ones fall flat.
“From a marketing perspective, being able to see what content is and is not helping with deals—and then being able to edit and iterate—that’s huge,” said one teammate.
That visibility also makes alignment with sales easier. Sellers don’t have to dig through endless folders or email chains. They can grab the latest, approved content directly in the platform and know it’s ready to use with customers. And when marketing sees what’s being used—or ignored—they can refine messaging and invest in the assets that matter.
The result is less guesswork, better collaboration, and content that earns its place in the sales process.
Living Allego Every Day
It’s hard to imagine a day without Allego here—and that’s exactly the point. When a platform becomes this embedded in how teams work, it stops being “just software.” It becomes how the business runs.
Allego’s sales team depends on it to turn conversations into wins. Our SDRs use it to build confidence from day one. Managers and enablement leaders rely on it to coach at scale. Marketing fine-tunes content with it, and Customer Success uses it to onboard and support clients.
If Allego’s B2B sales enablement platform helps our teams ramp up faster, collaborate better, and close bigger deals, imagine what it could do for yours. Seeing how to use a B2B sales enablement platform in action is the best way to understand the impact. If you’re interested, you can schedule a demo today.
Frequently Asked Questions About B2B Sales Enablement Platforms
What is a B2B sales enablement platform?
Answer: A B2B sales enablement platform is software that equips sales, marketing, and customer-facing teams with the tools, content, and insights they need to engage buyers effectively, close deals faster, and drive revenue growth.
How does Allego help sales teams close more deals?
Answer: Allego’s B2B sales enablement platform helps sales teams close more deals by enabling peer-to-peer coaching, conversation intelligence, and personalized buyer engagement through Digital Sales Rooms. Reps use real-call annotations, AI-powered insights, and ready-to-share content to stay aligned, act quickly, and win more consistently.
How do SDRs benefit from Allego’s platform?
Answer: Sales Development Reps (SDRs) use Allego’s AI-powered Dialog Simulator to practice pitches and build confidence before live calls. The platform also provides access to proven talk tracks and top-performing examples, helping SDRs ramp up 30–50% faster and start booking more meetings sooner.
What are Digital Sales Rooms (DSRs), and why are they important?
Answer: DSRs are personalized, digital spaces where sales reps share content, videos, and mutual action plans with buyers. Reps using DSRs see up to 33% higher close rates and twice the average deal size.
How does Allego improve coaching and training for sales managers?
Answer: Allego enables scalable, high-quality coaching through conversation intelligence and AI-assisted scoring. Reps annotate their own calls, allowing managers to focus on strategic feedback. Short videos and flash drills make training fast and repeatable, reinforcing skills that lead to better performance and faster ramp times.
Consolidate, Simplify, Succeed: Your Sales Enablement Guide
Multiple sales tools create complexity. But research shows that having one unified platform delivers better outcomes. Download this report to explore why simplicity drives higher productivity, efficiency, and security. Get the report now.
About the Author: Michelle Davidson is a content marketing manager at Allego, where she partners with sales and enablement teams to create content that helps reps engage customers and prospects in meaningful conversations.
