Adapter's Advantage Podcast

November 8, 2022

The Adapter’s Advantage: Bill Harmon on Selling With Greater Purpose

Listen as Bill Harmon, chief client officer at Voya Financial, discusses selling with purpose, and the importance of being customer-centric

October 18, 2022

The Adapter’s Advantage: Ken and Nick Valla on Driving Sales Effectiveness

Listen as sales leaders Ken and Nick Valla, The Valla Group co-founders, discuss driving sales effectiveness and how to maximize performance.

September 23, 2022

The Adapter’s Advantage: Cheri Lytle on Coaching Advisor Growth

Cheri Lytle, financial planning industry veteran, discusses coaching advisor growth, how financial planning has changed, and more.

September 14, 2022

The Adapter’s Advantage: Lori Richardson on Activating Sales Strategy

Lori Richardson, sales influencer, strategist, and author, discusses technology in sales, sales strategy, and the rise of sales enablement.

August 10, 2022

The Adapter’s Advantage: Ryan Thompson on Driving Diversity & Fueling Growth

Ryan Thompson of Medtronic explains how to fuel growth through training and drive diversity in an organization

July 13, 2022

The Adapter’s Advantage: Todd Hartley on Winning Sales With Video

Todd Hartley, CEO of Wirebuzz, explains how to use video to shorten sales cycles and improve buyer experiences on The Adapter's Advantage

June 22, 2022

The Adapter’s Advantage: Jon Ferrara on Building Customer Relationships

Nimble Founder & CEO, Jon Ferrara, explains what it takes to be a successful entrepreneur and build customer relationships

June 8, 2022

The Adapter’s Advantage: Jennifer Stanley on Mastering the Omnichannel Sale

McKinsey Partner Jennifer Stanley discusses the importance of an omnichannel experience for B2B buyers on the Adapter's Advantage

May 25, 2022

The Adapter’s Advantage: Brian Shortsleeve on Having a Bias for Action

Brian Shortsleeve, growth-stage investor on what it means to have a bias for action, and how to rapidly scale and win as a founder or CEO

May 11, 2022

The Adapter’s Advantage: Tiffani Bova on Finding Your Superpower

Tiffani Bova, global growth and innovation evangelist, shares advice on the benefits of sales technology, Learn how to promote your brand

April 27, 2022

The Adapter’s Advantage: Michael F. Schein on Creating Hype

Michael F. Schein, founder and president of MicroFame Media, discusses how companies, sellers, and thought leaders use hype to their benefit

April 6, 2022

The Adapter’s Advantage: Dan Smaida on Winning the Complex Sale

Sales Training Consultant Dan Smaida shares insights from his 20+ years of experience on winning complex sales with long cycles

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