Adapter's Advantage Podcast Archives

June 7, 2022

The Adapter’s Advantage: Jennifer Stanley on Mastering the Omnichannel Sale

Listen to episode 47 of The Adapter’s Advantage, as McKinsey Partner Jennifer Stanley discusses the importance of an omnichannel experience for B2B buyers.

May 24, 2022

The Adapter’s Advantage: Brian Shortsleeve on Having a Bias for Action

Listen as growth-stage investor Brian Shortsleeve discusses what it means to have a bias for action, and how to rapidly scale and win as a founder or CEO.

May 10, 2022

The Adapter’s Advantage: Tiffani Bova on Finding Your Superpower

Listen as global growth and innovation evangelist, Tiffani Bova, shares advice on the benefits of sales technology, how to promote your brand, and more.

April 26, 2022

The Adapter’s Advantage: Michael F. Schein on Creating Hype

Listen as Michael F. Schein, founder and president of MicroFame Media, discusses how companies, sellers, and thought leaders can use hype to their benefit.

April 5, 2022

The Adapter’s Advantage: Dan Smaida on Winning the Complex Sale

In this episode, sales training consultant Dan Smaida shares insights from his 20+ years of experience on how to win long-cycle, complex sales. Learn more.

March 22, 2022

The Adapter’s Advantage: Benjamin Zander on Awakening Possibility

Listen as world-famous conductor, author, and speaker Benjamin Zander discusses the art of leadership and how all organizations can inspire their teams.

March 8, 2022

The Adapter’s Advantage: Tim Welsh on Having a Sense of Purpose

Listen as Tim Welsh discusses what it takes to be a successful leader, create safe learning environments, and help people develop their sense of purpose.

March 1, 2022

The Adapter’s Advantage: Rob Salafia on Becoming Your Best Self

In this episode of The Adapter’s Advantage, executive coach and author Rob Salafia shares advice on connecting with an audience and becoming your best self.

February 8, 2022

The Adapter’s Advantage: Gerhard Gschwandtner on Adopting a Performance Mindset

In episode 39 of The Adapter’s Advantage, Gerhard Gschwandtner shares insights into sales psychology and the skills needed to succeed in a virtual world.

January 25, 2022

The Adapter’s Advantage: Terry Coutsolioutsos on Bringing Value to Buyers and Sellers

In episode 38 of The Adapter’s Advantage podcast, listen as one commercial leader shares how digital transformation brings value to customers and sellers.

January 11, 2022

The Adapter’s Advantage: Marc McNamara on Mastering the Art and Science of Sales Enablement

In episode 37 of the Adapter’s Advantage podcast, Marc McNamara explains how to master the art and science of sales enablement and communications. Tune in.

December 21, 2021

The Adapter’s Advantage: Kent Fitzpatrick on Fostering Client Relationships with Video

In episode 36 of The Adapter’s Advantage, asset strategist Kent Fitzpatrick reveals the benefits of using video to connect with wealth management clients.

Digital Sales Rooms

Discover, Customize, Share, and Track Content in the Flow of Work With Allego Sales Content Management

What is Sales Enablement?

Celebrating 10 Years!

Adapter's Advantage Podcast