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September 29, 2017

Sales Training ROI: Measuring Revenue Growth

Fourth in a series of posts about the ROI of sales training technologies

Hard cost savings provide the most concrete and easy to quantify ROI for sales learning technology. But we hire sales reps to bring home the bacon, not save on beans! Sales leaders invest in mobile video sales learning platforms primarily to boost the revenue their reps produce. So savvy sales training and sales enablement pros looking to prove the value of their work must show how they move the revenue needle.

Measuring revenue impact takes more work than capturing cost savings, though.  This four minute clip from Allego’s Sales Success Summit earlier this summer explains how to go about it. You’ll hear about four specific approaches that have worked for Allego’s customers. Plus, you’ll learn how Sales can boost revenue another way: by sharing their field-level insights to help the rest of the company perform better.

So, now that we’ve tackled cost savings and revenue growth, is this the end of the ROI story? No! Turns out, sales training teams deliver two other types of ROI, perhaps without even knowing it. And almost always without attempting to quantify it. But that’s another post- stay tuned.

Read the following blog posts to explore the entire series on the ROI of sales training:


The State of Sales Training ROI
Measuring the ROI of Sales Training Technology
Reducing Sales Training Costs with Modern Sales Learning
The ROI of Reducing Business Risk Through Sales Training
The ROI of Boosting Sales Rep Retention and Engagement with Better Sales Learning

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