5 Powerful Ways Teams Are Using AI in Sales Today
What a difference a year makes. When I wrote about the best custom GPTs for sales last year, AI tools were just beginning to catch on. At the time, Allego’s AI in Revenue Enablement Report found 62% of revenue team leaders were using generative AI to enhance sales. Now, that number has jumped to 100%. Not only are they using AI in sales, marketing, and customer success, but they’re seeing results.
Take a look at these stats from this year’s AI in enablement research:
- 63% say coaching quality improves with AI.
- 51% say AI is accelerating onboarding, up from just 30% in 2024.
- 48% say AI has contributed to revenue growth, also up from 30% last year.
- 91% plan to increase their AI investments in the next 12 months.
There’s no denying it. AI is no longer futuristic or experimental. It’s here. It’s mainstream. And it’s delivering results.
If you’re in sales or marketing, not using AI puts you at a disadvantage. In fact, 83% of revenue leaders say AI skills are essential when hiring new team members. Your organization’s success—and your own professional relevance—could depend on it.
To help you get started—or to boost what you’re already doing—here are five ways teams are using AI in sales now that you can begin implementing.
Is Your AI Usage Leading or Lagging Behind?
What a difference a year makes. When I wrote about the best custom GPTs for sales last year, AI tools were just beginning to catch on. At the time, Allego’s AI in Revenue Enablement Report found 62% of revenue team leaders were using generative AI to enhance sales. Now, that number has jumped to 100%. Not only are they using AI in sales, marketing, and customer success, but they’re seeing results.
Take a look at these stats from this year’s AI in enablement research:
- 63% say coaching quality improves with AI.
- 51% say AI is accelerating onboarding, up from just 30% in 2024.
- 48% say AI has contributed to revenue growth, also up from 30% last year.
- 91% plan to increase their AI investments in the next 12 months.
There’s no denying it. AI is no longer futuristic or experimental. It’s here. It’s mainstream. And it’s delivering results.
If you’re in sales or marketing, not using AI puts you at a disadvantage. In fact, 83% of revenue leaders say AI skills are essential when hiring new team members. Your organization’s success—and your own professional relevance—could depend on it.
To help you get started—or to boost what you’re already doing—here are five ways teams are using AI in sales now that you can begin implementing.
Is Your AI Usage Leading or Lagging Behind?
Get the latest insights on how sales, marketing, and enablement teams are using AI in sales to boost performance, speed onboarding, and grow revenue. Download the 2025 AI in Revenue Enablement Report to see what’s working—and what’s next. Get the report.
