Viewing posts in the Sales Content category
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Using Allego for Marketing: An Inside Perspective
As Director of Product Marketing at Allego, I have found our platform to be an invaluable asset for marketers. Once you read the rest of this post, I think you’ll agree with me. Because Allego is a growing software company in a dynamic industry, we constantly need to understand what’s going on in the market and be responsive to the needs of our sales force. It’s often difficult to obtain this information from them via face-to-face communications, web conferences, or even email because they’re busy, they travel, or are located remotely. Sometimes... Continue Reading
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How to Make Sales Content More Engaging
In the last few years, mobile video technology has transformed the way we learn and consume content at work. But modern learning technology by itself doesn’t drive better engagement and learning outcomes. To be effective, a training program must also incorporate modern learning practice. Keep the Sales Learning Content Bite-Sized Whether it’s delivered by mobile video, PowerPoint or a “live” human, a 60-minute lecture is still a 60-minute lecture – one that will prompt many reps to disengage. A key principle of modern learning is that content should be broken into small,... Continue Reading